The Re - Imagining of Streetwear
This Summer we presented our 2020 collection items, the largest our brands seasonal collection to date. Hazy 2020 silhouettes are re-imagined through updated graphics, with new colour styles being introduced.
The idea behind this shoot was to venture with a new tone, different from the red color, we often associate with. Moving in the direction of blue helped us re-brand Hazy, as blue represent trust, wisdom, and confidence. Blue is a tone that relaxes both mind and body bringing forth a feelings of calmness or serenity.